Facebook plans to begin bypassing ad blocking tools and show ads on desktop even if people have installed software to prevent them.
The update was couched in a larger announcement Tuesday about Facebook providing users more control in curating the types of advertisements they see. If you don’t want to see travel ads, Facebook now offers the option to eliminate the travel category from your ad preferences.
But that control no longer extends to blocking ads entirely.
“When people are been asked about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads,” Andrew Bosworth, Facebook’s VP of advertising, said in a post announcing the changes.
“As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”
Ad blockers have only gained in popularity in the last year. That has prompted dire forecasts of digital publishers potentially losing billions in ad revenue by the end of the decade.
